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Watershed was dreamt up in 2011 when founders James Wright and Jake Patterson saw a gap in the market for a niche store in the UK, providing unique and hard to find brands and products. In mid 2012 the first store was opened in Newquay, Cornwall. 

Originally the store stocked a host of very well know brands that were hard to find throughout the UK. As the business developed, so did the offering of brands and product. In late 2012 Watershed unexpectedly launched itself into the surfboard market as a stand alone brand,as the brands and models they were offered did not fit the Watershed customer base or the UK waves. The boards took off from day one and you can now find 9 different models in the Watershed range.

As the Custom Surfboards became more popular, so did the demand for more Watershed product and in early 2013 a clothing brand was also launched. The clothing draws inspiration from outside of the industry giving a postively unique offering to our customers.

We are still only a small team of people with a passion to keep creating and developing Watershed as a stand alone brand and the place to purchase some of our most celebrated brands.

Here's to the future...